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We Give Preference to the Buildings that Offer Privacy
Dziennik Polski, 09.2003


Wersja oryginalna

A talk to Ms. Dorota Koźmińska, President of DK-Buma Development Sp. z o.o.

You have been active on the construction market for many tears. What, in your opinion, should be the image of a housebuilder?
Housebuilders, or developers, are one of those groups that stimulate local economy. A great number of people work for and around that business, to mention only designers and land surveyors, manufacturers and vendors of construction materials, construction companies, and, obviously, banks. Owing to the developers’ efforts, many really beautiful facilities were built in Kraków during last years. Those buildings have better been designed and constructed, and they are better adjusted to efficient management.
All that deserves to be reminded, since the press too rarely writes about good examples, while very often depicting the "doubtful" prestige of our business and showing us on lookout for customers’ monies.
I have had the privilege to manage, for seven years, the Kraków Division of the Polish Housebuilders’ Association, so I know that local developers are good working professionals who practise a very difficult profession requiring the combination of various fields of knowledge.

Last year, large-scale developing companies appeared in Kraków, with larger capitals that can give them advantage in market struggles. Aren’t you afraid that following Poland’s entering the European Union still more powerful "stakeholders" may appear?
I trust we do not have anything to be afraid of. Reliable companies, with traditions, experience and good opinion, having good knowledge of the local market will always find a place on it. Moreover, I think that those world large companies will not care for investing in our region. This is a market of quite a limited absorbing capacity, and one cannot sell hundreds or thousands flats in a short time here. Those great developers are well aware of that. Instead, we already have in Kraków medium-sized companies and their coexistence with smaller, often family-based developing companies, can be reconciled.
Some changes must inevitably take place, but I am hopeful for the future, common market. Competition is the best way to regulate the rules of existence of businesses. I also mean competition among institutions that finance construction and purchase of real estates – loan offers for developers and their clients. The loan offer market is growing quickly, that of the loan interest rates is growing slower, though the rates decrease. If not for the quite well-off society, we could believe that we are on the best way to meet the world’s standards, where 100% of real estate acquisitions is financed from bank loans. Banks, however, became involved in an easier job, that is supporting our clients, and do not offer much assistance to developers.

What, according to you, must or should change on the housing market?
Offers presented by Polish developers do not differ from those, presented by foreign companies. We can prepare projects equally well, we have very good designers, same construction materials are available to us, and the level of performance is also the same. The Polish and foreign markets differ in respect of demand and level of affordability of flats and houses. One must differentiate between needs and demand. Demand boils down to a small group of customers who are capable of managing the financial burden related to the purchase of a new flat, while actual housing needs are so large that given correct financing mechanisms, no foreign competition would be able to jeopardize Kraków developers.

One often hears complaints that the work of developers is made additionally difficult by non-friendly procedures and laziness of offices. Does the group of Kraków developers, which is relatively strong and thus can lob in offices, try to somehow affect the improvement of the operation of offices?
It might seem that offices are parties to the project preparation and implementation, and, for obvious reasons, should cooperate with developers, and not to make things more difficult to them. Offices have been established for that very purpose and are financed from our taxes. In fact, we are still waiting in Kraków (the situation is better in other cities) for the administrative, formal and legal procedures to become more efficient and fully professional, in order to allow for quick implementation of projects. It is not a secret that the time spent on the obtaining of the set of decisions and approvals impacts the project costs, though we speak of it too seldom. If a company "is waiting," it cannot suspend its operation, but it "exists and incurs costs": money flows out of it, and does not flow in. That "idle run operation" cost increases flat prices or decreases the company’s profitability; in general, both things occur at the same time.
Coming back to your question: of course, we try, through our Association, to affect the improvement of the operation of offices. Prior to the last local government election, we had meetings with all city mayor candidates. It cannot be concealed, however, that today we still are petitioners. Recently, there has been a change of the chief of the municipal Department of Architecture and Urban Planning, which department is of the top interest to us. I wish every success to the new Manager.

DK-Buma Development Sp. z o.o. is a new investor, though its name may sound familiar to many residents of Kraków.
DK-Buma Development is a member of the Buma Group. Buma Group has been operating on the housing market since 1991. Buma constructed more than 230 single-family houses and more than 1,500 flats. DK-Buma Development combines the developer’s expertise of the Buma Group and the experience of the Company’s owners. I am one of them, and I will gladly introduce myself to the readers. I am an architect. In the 1990s, I managed the Kraków-based division of PHENIX, the largest developer and manufacturer of single-family houses in France, known for their construction of a single-family estate at Rząska, near Kraków. Later I was a founder and chief executive of the Kraków division of Warbud S.A., a potentate on the Polish construction market, the best company in Poland. Therefore, I have a designing, developing and constructing experience. I think I do not have to introduce Mr. Jacek Michalski, my partner, as he is the owner of the Buma Group companies and a businessman known in Kraków. Being one of the most experienced developers in Poland, he can account for the construction of a dozen or so of housing estates. He has for years been involved in the elaboration of modern construction technologies. He is the President of the Management Board of the Polish Housebuilders’ Association, the most numerable organisation to incorporate professional stakeholders of the housing market.

The Buma Group began with housing estates and mortgage homes. In a certain moment, the Group focused on the construction of dwellings under the TBS Social Building Association scheme, which was booming at the time. The steel framework technology seems to suit perfectly that type of construction where clients want their flats quickly. Is the return to the mortgage housing market related to the current problems of the TBS Associations?
The return to a developers’ market and the nature of our offer result from our experience, market assessment and current offer of BUMA as manufacturer of single-family houses and multi-family residential buildings. We have prepared two offers of housing estates for non-standard clients who prize "individual" and not "anonymous" styles of life and living, as we believe it to be the dream of many people to escape from the blocks of flats, even from those new and colourful but overcrowded ones, to places that offer a larger comfort of life. We have two parallel offers: a small complex of houses and flats called the "Mała Góra" and the estate of single-family houses called the "Dębowy Park."
The complex of multi-family buildings of Mała Góra is exceptional in every respect: it is excellently accessible by various means of transportation and, at the same time, located in a peaceful and quiet area at the border of the old and new parts of the district of Bieżanów. This is a part of the city which, due to already completed road, commercial and service projects, is a perfect place to live in. The complex has only 36 flats in four, two-storey buildings, located in gardens. Two of the buildings are identical to those that are currently being erected in London. They were designed by the London-based, architectural office of PCKO Architects, winner of many UK awards for design quality, managed by Mr. Andrzej Ogorzałek. One can say that the buildings are characterised by their "western" style, with emphasis on comfort, and that high role is played by the "apartment-like" structure of flats. Since there are only two flats on a storey, each of them is perfectly exposed to daylight. Also mechanical ventilation will be installed, the flats will have large balconies, over 9 square metres, and e.g. sliding sun screens, since it is known that too much sunlight may also be a problem.
The two remaining houses were designed by Czora & Czora office from Katowice, renowned for clever combining of the buildings beauty and functionality. The complex has been perfectly planned; houses are located in the pedestrian zone, which is safe to children and fosters rest. Each of the flats shall have its own parking place in a closed parking lot. Such a small complex gives the tenants the feeling of safety and community in the best sense of living at one’s own home.

Everybody knows that comfort must be costly. The building was designed by a renowned foreign architect, and there are only few flats on the land plot. Don’t those facts negatively impact the price and future operation costs of the flats?
I am quite sure that the operation costs will not be higher than the average ones, because the buildings are were well insulated, windows have low heat transfer coefficient, while all utility connections have their own meters, so the operation will not drain the tenants’ pockets. As far as the British design is concerned, I must say that the concept was the adaptation of a London model, while the construction design was prepared in Poland. I would also like to stress that a good design does not mean an expensive design. More important is the creative way of thinking which does not directly render a high price.

My idea was that a small number of flats means a higher price of land plot per individual flat. How did you calculate the costs?
While compiling our price schedules, we took into consideration both our costs and the market reality. We must take into account whether the price proposed by us will be accepted by the market. I believe, we have offered very attractive prices, depending on the storey, but the cost of any flat does not exceed 2,900 Polish zlotys/m2 gross. The ground-floor flats cost 2,500 Polish zlotys/m2 and offer quite another standard of living than ordinary ground-floor flats in any block of flats. The flats are transferred for use under the so-called "developer’s scheme," that is without finished floors, paint or wallpaper on walls, with all utility connections but without the sanitary ceramic ware. Of course, we can finish flats upon clients’ wishes.

While watching the situation in Kraków, one can often see a developer, acting like a pioneer and constructing, with smaller or bigger troubles, dwellings in a yet non-popular region, and, then, follows a series of housing projects, implemented by competitors.
This has been proved by my first experience, related to PHENIX Polska in 1991, when my French bosses inquired, with deep concern, if anybody would be willing to live in Rząska near Kraków. I have had the pleasure of living there for 10 years and I can see how people value that location. It is one of the tasks of a developer to indicate, or to promote a good place.
This is a good moment in our conversation to present our second offer: a housing estate of single-family houses which we have called the "Pod Dębami," or the "Oak Park" in English. And not without a reason; there are many beautiful trees in the area, like oaks, birches and alders. In a quiet Korepty Street, we are constructing a housing estate for requiring customers, giving them the possibility to order a home from the catalogue, like a car, to choose from many options, with "home delivery." We release them from the ardour of document approval, managing and supervising individual construction sites, we protect them against accidental neighbours. Our customers will live in a good neighbourhood, in a safe and comfortable surrounding, enjoying their own gardens in the city.

You are going to build under two different technologies. Why?
It is a novelty to offer the choice of the building technology in relation to flats or a houses. They can be purchased from us, either made of volumetric, lightweight clay aggregate modules, or made of traditional, hollow bricks. Those first houses are constructed quicker, in a warm and dry factory hall, independently from weather conditions. Those traditional ones are constructed longer, but we have decided to give customers an option, and not to persuade them into choosing modern technologies when they like the traditional ones.

What meaning does it have to your customers? All preference surveys of Polish customers indicate their predilection for the traditional technology: a house must simply be a masonry one.
Well, in our case, a modular structure building stimulates much more interest. Surely, it is not without a significance that there is a shorter period of waiting, as the housing market lacks offers with short completion terms. Moreover, that technology has already been verified in practice, as several thousand people live in BUMA buildings.

What are your plans concerning your Kraków business? What position would you like to occupy on the market?
Our Company’s scope of operation includes the construction of various-size housing estates of single- and multi-family houses, the so-called infill buildings, apartment buildings, as well as preparation of project sites. We are contemplating some new projects, both in the very city centre, and outside the city. I trust that our market position will grow, following the growth of the society’s wealth. And this is something, I wish me and our customers.

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